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Sunbelt Bakery® IRONMAN® 70.3 Chattanooga

McKee Foods Corporation, a Tennessee-based, family-run bakery, is best known for such brands as Sunbelt Bakery® and Little Debbie®. Each year, McKee Foods serves as a title sponsor for the IRONMAN® 70.3 Chattanooga, one of the most popular IRONMAN® races in North America. Through years of success, LEO continues to provide support for McKee Foods’ sponsorship activation at the annual event.

In 2021, LEO Events partnered with Sunbelt Bakery® IRONMAN® 70.3 Chattanooga to provide athletes and spectators with unforgettable low-key southern charm the best way we know how. We provided sponsorship activation management for the event’s title sponsor, McKee Foods, which included promotional item fulfillment, event design, branding, logistics, and COVID-19 safety assistance. The weekend-long event was a major success, culminating in the crowning of the IRONMAN 70.3 winners

LEO Events provided the following services:
• Pre-production management for promotional product suggestions, design, and fulfillment
• Creative strategy and direction for the activation 
• Vendor coordination including food product, promo items, activation décor and design, VIP catering, and more
• Liaison service between The IRONMAN Group and McKee Foods Corporation
• Onsite event management services and sponsorship activation support