Leo Destinations

Soulful Memphis-themed Insurance Conference

Soulful Memphis-themed Insurance Conference

A leading life and health insurance association based in Canada chose Memphis as the soulful destination to host its 2018 client program. The main objective of this program was to incorporate high-quality educational sessions into electrifying meetings for the attending financial advisors.

Providing a truly unique experience for these world travelers was a task LEO Events was more than ready for. Memphis is saucy, soulful and delights all the senses–a perfect backdrop for the annual client meeting. With a well-thought-out program, guests experienced (almost) everything Memphis has to offer, from its musical beats and BBQ royalty to its hip-shaking juke joints.

Attendees were welcomed to the Peabody Hotel with a curated Memphis marketplace in the hospitality lounge. Here, arriving guests could select some of Memphis’ most beloved treats such as Rendezvous BBQ popcorn, Shotwell Candy Co. caramel and more.

For the first event, guests enjoyed a themed “Under the Memphis Skyline” welcome event. LEO transformed the Peabody skyway into a vibrant branded evening with custom skyline décor and authentic Memphis entertainment.

Next, guests danced the night away during an off-site event on Beale Street. This authentic experience provided attendees a private section of the street while enjoying live music, cold Memphis brews and the legendary Beale Street vibe. A custom welcome message on the Blues City Cafe marquee welcomed the group. Stationed upon their arrival, the Beale Street Flippers performed their world-renowned flipping routine. Once inside, guests enjoyed Southern-style bites and smooth blues from the Delta Cats. Wrapping up the night, guests participated in a harmonica tutorial led by harmonica legend Billy Gibson. The evening was complete with branded harmonicas, cups and napkins.

On their final night in Memphis, guests experienced Graceland like the King with an after-hours tour of the mansion. Guests started off the evening with Elvis sunglasses while they enjoyed custom-curated Elvis-themed cocktails. The automobile museum was decked out with elegant ’70s-inspired décor, branded centerpieces and a rockin’ band, allowing attendees to dine and dance the night away among Elvis’ cars.

After successful meetings and events filled with intricate details and surprises, there is no doubt that our clients and their guests left with Memphis on their minds (and in their stomachs).